CiteHouse finds Amazon books for you based on the authors in your CiteHouse library. That is, if you have a few articles by Richard Leakey, CiteHouse goes and finds book(s) published by Leakey, and makes them available for purchase. Not only will it find books published by authors in your library, it will find all other co-authors' books as well. That way you may also come across books relevant to your research that you did not know about.
Unlike traditional advertising where maybe 1% of advertisements are relevant, we are operating at the opposite end of the spectrum: by only including authors and co-authors of the authors in your CiteHouse library, we ensure that all advertisements are relevant. So, far from instinctively filtering out advertisements, we are finding that users are viewing the the advertisements as a service. CiteHouse advertisements enhance your research, rather than detract from it.
CiteHouse earns revenue through purchases of Amazon books. We plan to turn CiteHouse in to a mini-Amazon. Quite often you may not want to buy a book immediately, so with CiteHouse you will be able to store your books away (using hierarchical labels) and buy them later.
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